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Katia Shabanova

Results-driven international PR and marketing communications professional with 25+ years of experience in implementing programs for companies and organisations ranging from Fortune 1000 corporations and venture funds to pre-IPO start-ups.
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worked in the USA, Europe and the Russian Federation.
deep immersion in the client's tasks,
effective promotion strategy development.
International PR experience
Providing a wide range of services
Working with startups since 2018
deep understanding of the issues of promoting startup companies.
Expertise
Forward PR offers a comprehensive, high-impact and cost-effective global marketing communications program built on an effective and consistent PR strategy that meets your objectives.
  • INFLUENCER MARKETING
    We shape the optimal strategy based on your brand goals. This includes work with top social media influencers, bloggers and content creators to help you engage your target audience.
  • STRATEGY & CREATIVE
    Development of 360° creative PR strategies from A to Z. We define the problem, generate unique ideas, consider the feasibility and bring it to life.
  • PRESS & PR OFFICE
    Work in the format of an official press and PR office. Regular online meetings, planning, analytics reporting and discussion of the results.
  • EVENTS
    Preparation and holding of events of various formats — from online webinars and presentations to the large-scale exhibitions and virtual tours.
  • MEDIA BUYING
    Development and implementation of a media plan. We conduct a research and strategic planning to negotiate rates that are both efficient and effective for your campaign.
  • DIGITAL & SMM
    Digital content creation, social media accounting, conducting advertising campaigns. We analyze the effectiveness of presence in social media space and develop personalized promotion strategy.
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Portfolio
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Industries
Our clients come from all areas of the technology world, so if you are in high-tech — we care!
  • Travel
  • Automotive
  • Big Data
  • Blockchain
  • Cloud
  • Communications
  • IoT
  • Mobile
  • Medical
  • Networking
  • Storage
  • Crypto
  • Video
  • DeFi
  • Gadgets
  • Retail
  • Robotics
  • Agrartech
  • Metaverse
  • AIOps
  • Web3
  • Fintech
Clients
Katia Shabanova
Katia Shabanova is the founder of Forward PR Studio, a boutique tech, fintech and crypto PR agency with 25 years of experience earning tier-1 coverage — Forbes, TechCrunch, The New York Times, Cointelegraph — for deep-tech founders across Europe, the CIS and the US. She began her career at three high-tech PR agencies in Silicon Valley, then served as PR Director for a US company, before spending 13 years as PR Director for Paragon Software Group, a Freiburg, Germany-based enterprise software group, overseeing PR across Germany, the USA, Russia, Japan and China. Fluent in English, German and Russian, she is also a bylined contributor to Cointelegraph, Benzinga, Investing.com and HackerNoon, and a former fintech columnist for City A.M. Beyond client work, Katia supports nonprofit organizations and immigrant communities across Germany with publicity and advocacy.
Partners
What our clients say about us
Ofer Zvi
Executive Manager at Fayrix
Forward PR Studio has a rare ability to understand complex technology and turn it into stories that journalists and business audiences actually care about. Katia combines strategic thinking with a very hands-on approach to media relations, and her international experience is immediately visible in the quality of her work. She understands founders, technology companies and the realities of building visibility in highly competitive markets.
I would confidently recommend Forward PR Studio to tech companies looking for an experienced and results-driven PR partner.
Vlad Likhuta
GTM Leader, Web3 · L1/L2 Networks & Staking
Katia is a brilliant PR partner who always delivers more than you expect — fully immersed in the story and the project, laser-focused on results. Thank you for the excellent work.
Larissa Petersen
Consultant Business Development
I worked with Katia at Paragon Technologie GmbH for 12 years and she was always an indsipensable part of our global marketing team. With our regional product launches, she had proactively explored and created new ways and channels to promote the products in key world regions. She has helped to develop marketing communication messages for our system utility and mobile products to secure the best product positioning and create positive company image for different publics. Thanks to Katia's marketing communications efforts, Paragon's products gained lost of media attention and won top awards in the leading trade and business outlets.
Boris Jancen
Chief Editor CyberSecurityBelgium.be, Journaliste Tech B2B
Une quinzaine d'années de collaboration fructueuse dans le métier de la communication ... Katia s'est toujours montrée très efficace, perspicace et volontaire. Avec un niveau de connaissances linguistiques impressionnant. Une personne hautement recommandable!
Natia Kartvelishvili
Product-led GTM lead, AI & B2B SaaS
Katia is extremely bright, organized and resourceful. She's driven, committed, focused and goal oriented and comes through with big results time and time again. She has great relationships and has earned the respect of her colleagues both on the client side; media side, and in the tech industry as a whole. I highly recommend her work and her results speak for themselves.
Evelyn Tay
CHAGEE APAC Communications and Public Affairs, Crisis Expert
A warm and sincere colleague and friend - I've worked with Katia at two different companies and was always impressed with her sincerity and enthusiasm for the job. A superb linguist, she was more than helpful on global projects that required her language skills. Our friendship has blossomed since that first job 8 years ago, and I feel very priviledged to have worked alongside Katia.
Mary Ellen Ynes
Technology PR and Executive Communications, Board Member
Katia is a knowlegeable, thoughtful PR professional who always gives 110%. She is a rare combination of high-energy and creative thinking coupled with a clear vision of what it takes to get the job done -- on time, on budget, and with the desired results. She is dependable, conscientious, and genuine. I would truly enjoy a chance to work with Katia again.
Vidal Graupera
Founder, Salesably
Katia is industrious, extremely sharp, and possesses the self confidence and energy to excel at any task. A true professional in every sense of the word, Katia has a superb knowledge of public relations. Incredibly accurate, thorough, and effective in both oral and written communications, she was singularly responsible for our global public relations where she did the best job I have seen ever anyone perform. Within of days of starting she reorganized and improved our entire PR program including flying out to an international trade show. Super resourceful and always budget conscious; she generated huge enthusiasm and exposure for my company on a tiny budget. A tireless worker, she is also cheerful, witty and friendly. Katia is a star and highly recommend her and her work.
Contacts
Feel free to write and call us. We really love to communicate
with our clients.
Phone
+49 (0) 170-416-73-23
Email
contact@forward-pr.studio